Top Shelf: America's Best Booksellers

The ultimate field guide to Amazon's bookselling landscape.

Ever wonder who's really selling books in your state? Now you'll know.

What's inside:

→ Top 100 Booksellers on Amazon.com in 2025 (see how many you recognize)
→ Top 5 Lifetime Sellers in each state (the legends)
→ Top 10 Sellers of 2025 in each state (the ones making moves right now)
→ Seller Tiers breaking down your state's competitive landscape:
- 🏆 Mega Sellers (50k+ units sold)
- 💪 Heavy Hitters (20k–50k)
- 📦 Full Timers (5k–20k)
- 🛒 Weekend Warriors (1k–5k)
- 🌱 Side Hustlers (<1k)

Your intel awaits. Now go judge some books by their sellers!

Download the full 2025 report.

See how YOU stack up!

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Upstream Pursuits is the single most useful snapshot of the American bookselling landscape I have seen. Having helped build some of the most recognized names in the space, from GlenTheBookseller to World of Books and several other industry ventures over the last 30 years, this report shows exactly who is on top of their game and who is emerging. The state by state breakdowns are sharp, current, and genuinely insightful. The data drives smarter decisions for sellers who want to stay ahead.— Bill Martlink